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World Backup Day Urges to KeepItSafe

Mar 29, 2018, 17:06 PM by Trenton Baker

World Backup Day

March 31st, 2018 comes with the ominous reflection of days past filled with Ransomware and data breach alerts. The need is real, and the need is now more than ever a necessity to keep your data, applications and business availability from falling into the wrong hands, being compromised or simply lost.

As World Backup Day matures, one may wonder, is simple USB or megacloud backup the best defense? Backing up is always a good idea but how does a backup protect you from malware, lost devices, corrupt backups, or missing backups?

Storage is cheap, but data is valuable

Data’s biggest enemy used to be the simple act of being lost due to faulty hardware or fat fingers. Although these cases are still important factors, they are easily mitigated with policies and training. The emerging enemy of World Backup Day is ransomware. Last year saw a proliferation of organizations, hospitals, and businesses succumbing to paying attackers – a testament to the importance of data to business availability. Unfortunately, a ransomware incident can indicate the absence of comprehensive backup strategy, which can make ransomware attacks even more lucrative for attackers.

The general advice is to assume compromise. The impact of ransomware and data-wiping malware can be minimized by making sound backup plans a critical component of any KeepItSafe Disaster Recovery strategy.

Everything is hackable

Hacking into devices and the services your smartphone rely upon are much easier targets for attackers than the typical data center breach. There is a notable knowledge gap between device ownership and knowing how to protect said device properly. For instance, according to the World Backup Day experts, 30% of people have never even performed a simple task of backing up their device.

Whether it’s your computer, phone, tablet, or even an IoT (Internet of Things) device, proper care and safeguard of your connected device ecosystem can protect you against hacks and data breaches. KeepItSafe Mobile puts control back into your hands with integrated tools for protecting and governing data across multiple operating systems, networks, and devices.

Déjà Vu

Keep your devices and your data protection processes updated, by installing updates ASAP, no matter how tedious you find the task. But updates alone will not protect against corrupt updates or attack loops. A large number of growing successful hacks actually exploit vulnerabilities that have been baked into past backups. Your organization may have a backup drive, anti-virus protection and even a backup repository to one of the megaclouds; however, next-generation malware is so advanced that it can make these technologies vulnerable. How can backups be vulnerable? Time-delayed undetected malware can infiltrate your backup processes, making file restoration useless when you attempt to recover from a ransomware attack. Your data, as it is recovered can re-ignite the malware allowing for re-encryption the data all over again.

Protection against unknown threats, malware and zero-day vulnerabilities in your backup and recovery stream are next-level solutions. KeepItSafe Cloud Backup solutions can provide the ability to detect unauthorized code from penetrating your backup and recovery streams.

Mind the Gap

Wouldn’t it be fantastic to sit back and take the backup pledge without any further thought or action, because all your critical data is stored in cloud applications like Salesforce, Microsoft O365, Box or Google Apps? Not so fast, many SaaS users are enjoying a false sense of security when much of their cloud data and cloud applications are stored and assumed to be protected.

Unfortunately, the norm is moving towards using cloud apps to run your business. Your vendor of choice may or may not work with you to retrieve data from its backups, even in cases where data is deleted, wiped out by rogue applications or lost during migration, all from the fault of the SaaS, cloud provider. The likelihood is that some vendors will only help restore data at a hefty fee, while the majority will take no part in assisting you with restoring data.

If you are able to find the retention policies from your SaaS provider, you’ll find that they are under no obligation to recover your data should it get lost, exposing you to risks of data loss and falling out of regulatory compliance. KeepItSafe Cloud2Cloud (SaaS Backup) can deliver the “gap coverage” between where cloud application providers leave off and customer responsibility begins.

Backup Early and Often

So take World Backup Day to heart, but know that a simple USB backup or opening a megacloud account doesn’t leave you off the hook in having a holistic backup strategy for your business and employees. Don’t forget the generally accepted 3-2-1 rule insists upon creating three backup copies in at least two different storage media formats, with at least one copy with a cloud solution provider (CSP). Start your data protection of right with backup and recovery strategies you can trust, start a free trial of KeepItSafe today.


“I solemnly swear to #keepitsafe and backup my data and applications on World Backup Day, March 31st.”

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