When it comes to protecting their mission-critical data, chances are very few of your customers fully understand the fundamental differences between “data backup” and “disaster recovery” (or “DR”). And that creates an opportunity for your business.
These two concepts are often used interchangeably. But there are important distinctions between them — and understanding these distinctions can be vital in protecting an organization’s ability to maintain its normal business operations through a data disaster.
If your customers can’t afford data downtime, it’s worth learning about cloud disaster recovery — and finding a trusted solution that you can help them deploy.
Cloud backup has been around long enough that today most of your customers likely understand the concept well: A vendor backs up a customer’s data and stores it across a network of offsite servers, ideally at multiple locations for redundancy.
But what is disaster recovery — specifically cloud disaster recovery — and how is it different from cloud backup? And just as important to your business: How can you profit from selling it?
Cloud disaster recovery is a more comprehensive method of data protection than cloud backup. The distinctions center on the circumstances under which a business’s lost data can be restored by the vendor — and how long that full recovery will take.
With cloud backup, if a business’s backed-up data is compromised, it can be restored on-demand to that business’s onsite servers. But this process is not automatic or immediate, and it can depend on such factors as:
• The amount of data that needs to be restored
• The availability of the backup vendor’s support staff at the time of the data loss
• The availability of hardware at the customer’s site where the data can be restored
This means that, were your customer to lose just one file, they could likely recover it in minutes — assuming that they contacted their backup vendor to report the loss, and that the company had support staff available.
Recovering an entire server image, on the other hand? That could take days or weeks.
Cloud DR follows a similar process to cloud backup for maintaining backed-up data offsite. But cloud DR also includes failover live servers to an alternate environment — meaning that your customer could recover data in minutes or hours, and access it from a live virtual environment, regardless of how much data they lost.
The good news for your business is that you can educate your customers about the potential gaps in their business continuity processes if they have deployed only a cloud backup solution — or, worse, if they’re managing all of their mission-critical backup in-house.
Then join our lucrative Partner Program — and start earning significant new revenues by helping your customers ensure their business continuity after even the most severe data disaster.
North America Accounts Lead