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How to Keep Your Data Fit and Healthy in the Cloud

Apr 10, 2017, 17:28 PM by Peter Ely

The importance of working with a cloud backup service that uses the best equipment, knows the right drills, and keeps your data active.

In the same way that simply signing up for a gym membership won’t get you into shape, the act of sending your data to a cloud backup service won’t, by itself, ensure that your data remains secure at all times, stays free from corruption, and survives any disaster.

When it Comes to Backing Up Your Data, the Details of Your Service Can Be as Mission-Critical as the Data Itself

So, you’ve backed up your company’s data to a cloud provider. Does that mean you can forget about it, cross off “Protect Corporate Data” from your to-do list, and promise your executives that you have the company’s mission-critical digital assets protected against all threats? Not even close.

Answers You Need Before Committing to a Cloud Backup Vendor

• To be able to promise your executives that their data is secure in the cloud, you need to know:

• Does the cloud backup system you’re using keep all versions of your archived data? Or do they erase previous versions to save space?

• Can your backup vendor guarantee that the terabytes or petabytes of data you are backing up with their service will be in the same condition when you retrieve it as on its original backup date?

What processes does this backup service have in place to ensure your data won’t be corrupted over time, as it sits passively on one of the company's servers?

A Cloud Backup Horror Story

One KeepItSafe customer came to us after they discovered files and segments of their corporate data that had been permanently and irretrievably corrupted by their previous cloud backup vendor.

This business clearly understood the risks inherent in entrusting the integrity of their digital assets entirely to an onsite backup process like in-house tape storage — which would leave them exposed to hardware failure, human error, theft and even natural disasters.

But then they took only a halfway step toward the right solution: They moved their data backup to the cloud, but they did not first thoroughly investigate the market to discover the wide range of experience and quality of the cloud backup providers out there.

As a result, they suffered data loss.

KeepItSafe’s “Active” Approach to Data Backup

With KeepItSafe, your data is always on a rigorous fitness schedule, constantly kept “active” in our online backup vaults.

These vaults are like the strictest fitness trainers, keeping your data healthy 24/7 by continually checking for signs of corruption and, if they ever detect a problem with even a single file, jumping into action immediately to repair the file or sending an order to Production to re-seed it.

In other words, even though there is only a slim chance that your data could become corrupted, we are still monitoring it and keeping it active and healthy around the clock — just to be sure.

And, just as a good trainer won’t sign you up for any programs or recommend any expensive equipment you don’t need, KeepItSafe also continually analyzes your data to ensure your compressed versioning takes up the least amount of space needed in the KeepItSafe vaults.

Finally, to complete this trifecta of healthy data, our systems can test-restore every single file — and every version of every file — in the KeepItSafe vaults.

Yes, cold storage and backup can be cheap. But when the weight of your organization is on your shoulders, don’t entrust your mission-critical data to anyone but fitness-crazed, “active” backup providers like KeepItSafe.


Patrick Rougeau

Technical Sales Engineer, KeepItSafe

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